A new social media platform launched this weekend which is going to have a big impact on the landscape of the LGBT movement. FriendFactor is an online advocacy tool which aims to bring more people into the movement based on a simple concept: support your friends.
The website empowers individuals to create their own campaign page and builds a bridge between LGBT issues and LGBT people and friends.
Through public education and advocacy tools, Friendfactor cultivates new “champions of freedom,” people who, when asked to support their gay* and transgender friends, will do so. Gay* friends matter more than gay* issues for most people, but many friends don’t know what’s at stake or how to help, and most gay* and transgender Americans don’t know how to ask. Friendfactor seeks to fill that gap and shift the gay* rights dialogue away from ideology and toward a more personal and inclusive concept: friends helping friends.
This is exactly the right time for this concept. Almost everyone under 30 is fluent in the language of social media and this site gives them a way to get in the game using familiar tools.
I’ve created my Advocacy HQ already. Your turn.