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Madison Square Garden Thinks ‘Real Men’ Don’t Dance in Homophobic Ad

1 Nov

It’s no secret that there’s some homophobia in professional sports, but the tide is turning. With pro athlete heroes like footballers Brendan Ayabendejo and Chris Kluwe, wrestler Hudson Taylor, Hockey player Sean Avery and dozens more speaking out for marriage equality, we can see things are changing.

However, for every few steps forward, there has to be a step back. Madison Square Garden, home of the New York Knicks has released a new ad being seen on phone booths in New York City. The ad reads:

“It’s Friday night. You can either see a Broadway harness malfunction or you can watch real men fly.”

Yes, there’s a little dig at Spiderman in there (a little two years ago, but I digress). But take a look at the next part of the ad where it clearly claims that people who work on Broadway aren’t “real men.”

The insinuation that someone who spends a few months a year throwing a ball in a hoop is any more of a man than someone who does 8 shows a week literally breaking their backs as they do their acrobatics on a stage is not only insulting, but it’s utterly false.

As a kid who grew up doing musicals, seeing an ad like this would have hurt me. Gay kids out there who happen to be attracted to something other than athletics are putting up with enough bullying from their peers and in many cases their families. They don’t need it from Madison Square Garden too.

As New York has seen enough trouble this past week, let’s hope MSG quickly issues an apology and pulls down their homophobic ad.

In conversations about this, I’ve found a few people don’t find anything offensive about this. One friend even advised that we shouldn’t get upset about this and we should instead wait until some NBA player calls someone a “fag” and no one does anything about it. The problem with this argument is that when the phrase “Real Man” is used as a pejorative against another person, it is nearly always the same thing as calling someone a “fag.” Everytime that phrase has been used to insult someone in the last 50 years, it has been to question someone’s masculinity and/or their sexuality. That’s why I think this is important to point out. This is essentially the same as an NBA Player shouting “fag” at someone, except this time it’s on a phone booth in New York and no one is saying anything about it.

After some calls to Madison Square Garden, I’ve found it’s an ad for MSG Networks and I’ll update you when I receive a response.

h/t to Richard Roland, who took the photos.

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