Procter & Gamble, which consistently earns praise with a 100 rating in the Human Rights Campaign Equality Index, is being blamed for a trans and intersex-phobic Youtube commercial for their Always feminine pads. But according to an Always representative, P & G has nothing to do with it.
The commercial features several drag artists looking overly distraught and crying to the standard, “Cry Me a River.” The text reads:
“There are some people who’d just love to have a period. Let alone a happy one. Have a happy period. Always.”
Firstly, the “commercial” seems to have confused drag performers with Male-to-Female (MTF) transgender people. Trans women are not men in dresses.
Secondly, mocking the infertility of trans women should not be used as a marketing gimmick by one of the world’s largest corporations.
I spoke with Velvet Gogol Bennet who is the Feminine Care External Relations representative and she was quite adamant that P & G had absolutely nothing to do with this ad. She does not know where it came from, but insists that Always and Procter & Gamble were no part of it.
“This video was made without our knowledge, consent, or permission. Always is a brand that believes in and stands for women. It is against Always’ deepest principles to denigrate anyone and we would not endorse this kind of advertising”