Tag Archives: Commercials

Always on My Mind: Transphobic Tampon Ad NOT the Work of P&G

10 Aug

Procter & Gamble, which consistently earns praise with a 100 rating in the  Human Rights Campaign Equality Index, is being blamed for a trans and intersex-phobic Youtube commercial for their Always feminine pads. But according to an Always representative, P & G has nothing to do with it.

The commercial features several drag artists looking overly distraught and crying to the standard, “Cry Me a River.” The text reads:

“There are some people who’d just love to have a period. Let alone a happy one. Have a happy period. Always.”

Firstly, the “commercial” seems to have confused drag performers with Male-to-Female (MTF) transgender people. Trans women are not men in dresses.

Secondly, mocking the infertility of trans women should not be used as a marketing gimmick by one of the world’s largest corporations.

I spoke with Velvet Gogol Bennet who is the Feminine Care External Relations representative and she was quite adamant that P & G had absolutely nothing to do with this ad. She does not know where it came from, but insists that Always and Procter & Gamble were no part of it.

“This video was made without our knowledge, consent, or permission. Always is a brand that believes in and stands for women.  It is against Always’ deepest principles to denigrate anyone and we would not endorse this kind of advertising”

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